Many Salesforce developers want to have more time for innovative thinking. But in the rush of deadlines, maintenance tasks, looming tech debt, and constant notifications, innovation often falls to the wayside.
What is holding us back?
One major factor is the unspoken culture within many organizations. Even experienced developers may feel pressured to put in extra hours. As a sign of dedication, equating long days with productivity. This “always on” mentality prioritizes task completion over creativity. This is keeping us tethered to their desks when stepping away could actually spark new ideas. Yet, breaking free of this culture can feel challenging, especially in fast-paced environments where meeting face to face is often mistaken for commitment.
Another barrier is internal. Where being “busy” can be viewed as a badge of honor. It can be an indicator of being in demand and thus successful. Perhaps some of us might feel reluctant to give up the sense of status that comes with a packed schedule. As a result, we end up filling our days with activity rather than carving out space for the innovative thinking that is needed.
Hack Your Time, Not Just Your Code.
Innovative thinking doesn’t require hours of free time; it’s about creating space for new ideas. This might mean taking small actions, like jotting down all open tasks in one place so they don’t clutter your mind. Freeing yourself from the constant mental to-do list can open up room for fresh ideas without needing an entire day away.
Second, look closely at how you’re actually spending your time. By tracking your activities for just a week, you may find tasks that can be streamlined, grouped together, or even delegated. Making these adjustments can free up a couple of hours each week, enough to step back and focus on big-picture thinking instead of getting caught up in the daily whirlwind.
Finally, consider redefining what “busy” really means. Rather than seeing a packed schedule as a sign of importance, try to view it as a missed opportunity for focus and depth. True success often comes not from constant activity but from having control over your time and the freedom to choose where to direct your attention. By setting boundaries on unnecessary obligations, you can start creating a schedule that prioritizes impact over busyness. (I had such a hard time typing that word, it still reads as a wrongly typed business).
Sorry, Can’t Innovate. Too Busy Looking Busy
“Real Progress”
Without intentional effort, making space for innovation easily slips to the bottom of the list. By recognizing and addressing these we can reclaim time for the kind of thinking that drives real progress and keeps us being passionate about our work.
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