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  • The Exit Door is part of the Architecture

    2026-09-25

    Every supplier contract contains an exit clause. Most of us read some form of termination section in a contract. Some have and declared the lock-in… Read more

  • They cannot buy ASML

    2026-09-20

    For most of this year, the top of OpenRouter’s token leaderboard has been Chinese. Not one model sneaking in at number 8, the top of… Read more

  • Geely bought Volvo first

    2026-09-10

    A few weeks ago I mentioned that one of our chickens has decided the old red Volvo is her spot. She sits on the bonnet… Read more

  • Overcapacity is a Strategy

    2026-09-03

    We have a drawer in the kitchen that has become a graveyard for many things, including lighters. Every time I fire up either the fireplace… Read more

  • Regulation is a design input

    2026-08-25

    Here in the Netherlands you do not decide how many cows you want and then go build a barn. It runs the other way around,… Read more

  • The fragility you can already see

    2026-08-18

    Every year around now I walk the fields before the first proper autumn storm rolls in off the sea. Not for anything romantic. The horses… Read more

  • The muscle you decided NOT to build

    2026-08-06

    We keep 10 chickens, well 9, because one has run off to hide somewhere and we only see her every couple of weeks. But they… Read more

  • You bought a logo, not the understanding

    2026-07-31

    You can buy a company’s code, its customers and its logo in an afternoon (well sort of, you know what I mean). What you cannot… Read more

  • Gratis af te halen

    2026-07-07

    After I got back from camping and rediscovered that tap water is a miracle (last week’s story), I did the other summer ritual, I cleared… Read more

  • Luxury Amnesia

    2026-07-03

    Every summer I do something that, on paper, makes no sense. I leave a farm that has hot water, rain shower, a real bed, and… Read more

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Martijn Veldkamp

Enterprise Architect · Virtual CTO
Cutting through hype with architecture, governance, and pragmatism.

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