Martijn Veldkamp

  • Luxury Amnesia

    Every summer I do something that, on paper, makes no sense. I leave a farm that has hot water, rain shower, a real bed, and… Read more

  • LinkedIn respects your privacy

    There is a fence near where I walk the dogs. It runs about fifteen meters along the edge of a field and then simply stops.… Read more

  • Did anyone brief the Agent?

    In January 2024, a DPD chatbot told a customer, in writing, that DPD was the worst delivery company in the world. The customer had asked… Read more

  • The Metric that eats itself

    There is a slide that has been appearing in decks lately. It has a bar chart. The X-axis is team names or business units. The… Read more

  • The Delegation Illusion

    I asked my AI assistant to sort my email and hand them over to new director of Vrienden van de Alk. It archived 200 messages,… Read more

  • The Benchmark was never about you

    Someone showed me a model comparison last month. Clean slide. Six models, seven benchmark categories, colour coded scores. They had those consultant balls. They’d done… Read more

  • Who Owns the Entropy?

    Over the past year I’ve spent four articles naming laws. Laws. Forces that operate on systems whether the teams has read them or not. It… Read more

  • Designing Systems for companies that don’t exist

    Every architecture decision I make comes with a second document nobody asked for. Not the system diagram. The org chart the system will eventually force… Read more

  • The Depreciation Nobody Books

    The CFO asked me why we needed to spend €2M on a foundational piece of the platform nobody would see. I explained the architecture. She… Read more

  • What I would tell the Board

    I have given many board updates on technology. I have been honest in all of them. I have also, in all of them, chosen which… Read more