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Regulation is a design input
Here in the Netherlands you do not decide how many cows you want and then go build a barn. It runs the other way around,… Read more
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The fragility you can already see
Every year around now I walk the fields before the first proper autumn storm rolls in off the sea. Not for anything romantic. The horses… Read more
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The muscle you decided NOT to build
We keep 10 chickens, well 9, because one has run off to hide somewhere and we only see her every couple of weeks. But they… Read more
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You bought a logo, not the understanding
You can buy a company’s code, its customers and its logo in an afternoon (well sort of, you know what I mean). What you cannot… Read more
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Gratis af te halen
After I got back from camping and rediscovered that tap water is a miracle (last week’s story), I did the other summer ritual, I cleared… Read more
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Luxury Amnesia
Every summer I do something that, on paper, makes no sense. I leave a farm that has hot water, rain shower, a real bed, and… Read more
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LinkedIn respects your privacy
There is a fence near where I walk the dogs. It runs about fifteen meters along the edge of a field and then simply stops.… Read more
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Did anyone brief the Agent?
In January 2024, a DPD chatbot told a customer, in writing, that DPD was the worst delivery company in the world. The customer had asked… Read more
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The Metric that eats itself
There is a slide that has been appearing in decks lately. It has a bar chart. The X-axis is team names or business units. The… Read more
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The Delegation Illusion
I asked my AI assistant to sort my email and hand them over to new director of Vrienden van de Alk. It archived 200 messages,… Read more