Martijn Veldkamp

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  • The Slow Death of the Developer Who Knows Why Things Work

    2026-02-17

    I’ve spent the last few weeks navigating two different kinds of grief. One is personal. The other is professional: watching the slow, agonizing death of… Read more

  • Can you handle it?

    Can you handle it?

    2026-02-12

    The current evolution from prompt engineering to autonomous AI agents has accidentally validated decades of management theory. These latest generation of AI… Read more

  • Escaping the Feature Factory

    Escaping the Feature Factory

    2025-12-10

    We spent the last decade obsessing over speed. We adopted Agile, we SCRUMmed, did the DevOps, and we measured our success by velocity and deployment… Read more

  • Architecture as a Coaching Discipline

    Architecture as a Coaching Discipline

    2025-12-08

    There is an old, persistent stereotype of the Enterprise Architect. They sit in a metaphorical ivory tower, disconnected from the reality of the development teams.… Read more

  • Balancing Act: Robustness with Customer Focus

    Balancing Act: Robustness with Customer Focus

    2025-12-05

    AI of course, still in love with nano banana Balancing Act: Robustness with Customer Focus Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual… Read more

  • Stop waiting for “Perfect Data”!

    Stop waiting for “Perfect Data”!

    2025-11-21

    # Stop waiting for “Perfect Data”! It’s never getting off the couch! The single greatest killer of innovation is not bad preparation but poor administration.… Read more

  • Stop waiting for “Perfect Data”!

    Stop waiting for “Perfect Data”!

    2025-11-21

    Having fun with Banano Nano Stop waiting for "Perfect Data"! Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual CTO | Salesforce Expert |… Read more

  • Are We Building Lasting Value or the World’s Most Expensive Bubble?

    Are We Building Lasting Value or the World’s Most Expensive Bubble?

    2025-10-24

    The AI infrastructure boom is not an abstract headline to me. It’s hitting close to home. Here in the Netherlands, close to where I live.… Read more

  • Automation Without Purpose: Now With 10x More Useless Reports

    Automation Without Purpose: Now With 10x More Useless Reports

    2025-09-19

    A computer lets you make more mistakes faster than any invention in human history, with the possible exceptions of handguns and tequila by Mitch Ratcl… Read more

  • Emperor the algorithm says No

    Emperor the algorithm says No

    2025-09-12

    The life of a social media influencer looks to my children as the pinnacle of doing as less as possible. Having creative freedom, direct audience… Read more

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Martijn Veldkamp

Enterprise Architect · Virtual CTO
Cutting through hype with architecture, governance, and pragmatism.

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