Martijn Veldkamp
Enterprise Architect · Virtual CTO · Farmer · Sarcastic Realist
Cutting Through the Hype
I spend my days architecting large-scale solutions for the complex organisations and my evenings staring at the horizon on a farm in North Holland. It’s a contrast that keeps me sane: cutting-edge AI and cloud architecture by day, and things that actually work like gravity, old Volvos, and slow-drip coffee from my Mocca Master.
My philosophy is borrowed from Colin Chapman: “Simplify, then add lightness.”
In a world obsessed with adding more “features” (and currently, throwing “AI” at problems like it’s magic dust), I focus on strategic architecture, Conway’s Law in action, and maintaining a healthy scepticism for the current AI gold rush. To me, most Generative AI is a very expensive, very advanced autocomplete. It’s a tool, not a saviour.
Latest Articles
Thoughts on architecture, AI strategy, governance, and the art of building systems that last.
- Can you handle it?
The current evolution from prompt engineering to autonomous AI agents has accidentally validated decades of management theory. These latest generation of AI…
- Escaping the Feature FactoryPhenomenal understanding of Nano Banana what I wanted to express with this article Escaping the Feature Factory /A Martijn Veldkamp /A December 10, 2025 We spent the last… Read more: Escaping the Feature Factory
- Architecture as a Coaching DisciplineI haven’t wore a suit since before COVID, but I like the picture Nano Banana created Architecture as a Coaching Discipline /A Martijn Veldkamp /A December 8, 2025… Read more: Architecture as a Coaching Discipline
- Balancing Act: Robustness with Customer Focus
AI of course, still in love with nano banana Balancing Act: Robustness with Customer Focus Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual…
- Stop waiting for “Perfect Data”!
Having fun with Banano Nano Stop waiting for "Perfect Data"! Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual CTO | Salesforce Expert |…
- Are We Building Lasting Value or the World’s Most Expensive Bubble?Tiny banana, based on the article below Are We Building Lasting Value or the World’s Most Expensive Bubble? /A Martijn Veldkamp /A October 24, 2025 The AI infrastructure… Read more: Are We Building Lasting Value or the World’s Most Expensive Bubble?
Work With Me
I help organisations cut through complexity — whether that means designing an AI strategy that isn’t just a vendor pitch, untangling technical debt, or providing Virtual CTO leadership for teams that need strategic direction without the permanent headcount.
What I bring: Strategic architecture, data & AI governance, digital transformation leadership, and the pragmatism to tell you when the emperor has no clothes.
Reach out on LinkedIn or drop me an email.