Author: MartijnVeldkamp
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A Curmudgeons Lament
I’ve seen the digital age unfold, from the monolithic hum of mainframes to the incessant notifications of the device in your pocket. And I’m here to tell you, we’ve taken a wrong turn. We, the architects of this new world, have created a hellscape of digital tinnitus! A constant avalanche of notifications and updates from…
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Beyond the Policy pdf
An Architect’s Guide to Governing Agentic AI Your company is rushing to deploy autonomous AI. A traditional governance playbook won’t work. The only real solution is to architect for control from day one. You can feel the pressure on CTOs and Chief Architects from every direction. The board wants to know your AI strategy. Your…
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Are we trading long term wisdom for Fool’s Gold?
Tailbone evolution Are we trading long term wisdom for Fool’s Gold? Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual CTO | Salesforce Expert |…
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Giving Better Feedback
They Say Its a Masterpiece. I Say Its a Disaster-piece! – Waldorf (Probably) Giving Better Feedback Martijn Veldkamp "Strategic Technology Leader | Customer’s…
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AI Agents: Microservices with God Complexes
I have been reading a lot of all the AI innovations that the new Agentic AI promises. Not just watching Muppet show episodes. I particular like the integrations of said agents. MCP, A2A or the new LOKA. It looks a lot like the beginning of Microservices. So, I see the potential benefits of agentic integration,…
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It’s Time to Play the Music
Ever felt your design review was less constructive critique and more… relentless heckling from a balcony? A couple of years ago, when I worked at Quint I wrote an article together with Rob Swinkels for the magazine called Informatie. It was based on the ideas of Mark de Bruin who stated that as an architect…
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The Human Side of Automation
Little Britain The Human Side of Automation Martijn Veldkamp April 10, 2025 We plan our technology implementations. We map our approach, define KPIs, and anticipate efficiency gains. Yet, even the most crafted AI initiative or Salesforce rollout can stumble on the human element. As we automate and streamline, we sometimes overlook the real people who…
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The Low-Hanging Fruit Diet: Nutritionally Deficient in Strategic Value
“We are kept from our goals not by obstacles but by a clear path to lesser goals.” I’m not sure who pointed me in the the direction of Robert Brault, but I love that quote. This resonates with me on different levels. If I hear low hanging fruit one more time, I’m going to scream!…
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The Illusion of “Fire and Forget”
Dishwashers, Robot Vacuums, and AI As our dishwasher broke down with very interesting but totally unhelpful error messages, I had to do the dishes by hand. Normally when out camping I don’t mind, but at home it felt old-school. As my hands were busy (and wrinkling) my mind started thinking. Switching from washing dishes by…
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T.A.N.S.T.A.A.F.L.
DALL- is so much fun. T.A.N.S.T.A.A.F.L. Martijn Veldkamp March 14, 2025 As I was rewatching and really enjoying the Expanse series, I remembered the books that made me a SF nerd. AE van Vogt, Jack Vance and Heinlein. James SA Corey’s The Expanse is a great space opera. Anyway, I am rereading The Moon is…