Martijn Veldkamp

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  • Think Outside the Inbox: You need More than Just To-Do Lists

    Think Outside the Inbox: You need More than Just To-Do Lists

    2024-11-15

    Many Salesforce developers want to have more time for innovative thinking. But in the rush of deadlines, maintenance tasks, looming tech debt, and constant notifications,… Read more

  • The Evolution of Data Integration

    The Evolution of Data Integration

    2024-11-01

    In today’s interconnected applications landscape, we rely on data shared across multiple systems and services. Throughout my career as an architect, integration strategies have evolved… Read more

  • On Autopilot in Your Architecture Decisions?

    On Autopilot in Your Architecture Decisions?

    2024-10-24

    Last Wednesday was a very foggy day to travel by car to the office. I noticed that a lot of people either where running all… Read more

  • Architecture is Like a Game of Cluedo

    Architecture is Like a Game of Cluedo

    2024-09-18

    Really? Designing an architecture is as fun as a game of Cluedo? I know, they seem worlds apart. One is a classic murder mystery board… Read more

  • Moving Beyond the Honeymoon Phase

    Moving Beyond the Honeymoon Phase

    2024-06-14

    Lucidworks, in its 2024 Generative AI Global Benchmark Study released last Tuesday, declared that “The honeymoon phase of generative AI is over.” source/A While business… Read more

  • Be very sure on what you want !

    Be very sure on what you want !

    2024-06-07

    But that goes for more things in life. No matter how good the tech is, you have to think of the use-case. You have to… Read more

  • Herding Cats, Seeding Clouds

    Herding Cats, Seeding Clouds

    2024-04-23

    Yesterdays post/A by Bard Papegaaij/A talked about the often used statement “Culture eats Change for breakfast”. And that got me thinking about the term I… Read more

  • Do what I mean, not what I say

    Do what I mean, not what I say

    2024-04-11

    And the gentle art of wrangle meaningful responses from our Generative AI tools While listening to Welcome to the machine by Shadows Fall I was… Read more

  • Gravitational Lensing in Digital Transformation

    Gravitational Lensing in Digital Transformation

    2024-03-29

    I love when I am walking the dog and different words or concepts mesh together and give me a new way to think about my… Read more

  • Decision making, to err is human

    Decision making, to err is human

    2024-03-22

    This idea has been on my mind for a while now. Ever since I heard the news that Algorithmic management, primarily known in the platform… Read more

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Martijn Veldkamp

Enterprise Architect · Virtual CTO
Cutting through hype with architecture, governance, and pragmatism.

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