Martijn Veldkamp

Category: AI

  • Are we trading long term wisdom for Fool’s Gold?

    Are we trading long term wisdom for Fool’s Gold?

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    Tailbone evolution Are we trading long term wisdom for Fool’s Gold? Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual CTO | Salesforce Expert |…

  • The Illusion of “Fire and Forget”

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    Split-scene illustration showing a modern kitchen on one side and a sleek AI control room on the other. The Illusion of “Fire and Forget” /A Martijn Veldkamp /A March 21, 2025 Dishwashers, Robot Vacuums, and AI As our dishwasher broke down with very interesting but totally unhelpful error messages, I had to do the dishes…

  • Stop spinning your wheels: The AI Game Plan

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    DALL-E: Infographic Flowchart – A structured, professional visual showing the iterative AI framework with its phases and steps. Stop spinning your wheels: The AI Game Plan /A Martijn Veldkamp /A March 7, 2025 My previous articles explored the “AI Battle Royale” – the explosive proliferation of AI models by all these different companies that want…

  • Countless Wheels, Where Are the Cars?

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    Cambrian Explosion combined with the concept of developing wheels Countless Wheels, Where Are the Cars? /A Martijn Veldkamp /A February 28, 2025 As I posted last week, I made the analogy that we are witnessing an AI Cambrian explosion. It’s a sudden and rapid diversification of artificial intelligence models. Unprecedented burst of AI offerings. Cambrian?…

  • AI Battle Royale

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    The AI landscape seemed relatively simple. ChatGPT and later Claude, and Gemini were dominating conversations. Now? It’s seems a full-blown AI Battle Royale. The news is full with self proclaimed contenders. Everybody wants a slice of this pie. Deepseek, Kimi, Meta, Perplexity, and even Elon Musk’s Grok are new contenders. And let’s be honest, that…

  • From Blueprint to CTO

    From Blueprint to CTO

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    Stolen from https://static.vecteezy.com/ From Blueprint to CTO Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual CTO | Salesforce Expert |…

  • Think Outside the Inbox: You need More than Just To-Do Lists

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    Many Salesforce developers want to have more time for innovative thinking. But in the rush of deadlines, maintenance tasks, looming tech debt, and constant notifications, innovation often falls to the wayside. What is holding us back? One major factor is the unspoken culture within many organizations. Even experienced developers may feel pressured to put in…

  • The Evolution of Data Integration

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    In today’s interconnected applications landscape, we rely on data shared across multiple systems and services. Throughout my career as an architect, integration strategies have evolved from basic ETL database copies to monolithic middleware, operational databases, API-driven microservices, and now ZeroCopy patterns. As I’m almost a year older again I look back at all the stuff…

  • Moving Beyond the Honeymoon Phase

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    Lucidworks, in its 2024 Generative AI Global Benchmark Study released last Tuesday, declared that “The honeymoon phase of generative AI is over.” source/A While business leaders remain optimistic about AI’s transformative potential, the initial excitement has evolved into a more cautious and much needed measured approach. It is great that we start to see more…

  • Be very sure on what you want !

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    Chair adapted to stairs Be very sure on what you want ! /A Martijn Veldkamp /A June 7, 2024 But that goes for more things in life. No matter how good the tech is, you have to think of the use-case. You have to see it. You have to notice something you spend a lot…