Category: Uncategorized
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Escaping the Feature Factory
Phenomenal understanding of Nano Banana what I wanted to express with this article Escaping the Feature Factory /A Martijn Veldkamp /A December 10, 2025 We spent the last decade obsessing over speed. We adopted Agile, we SCRUMmed, did the DevOps, and we measured our success by velocity and deployment frequency. For the most part, this…
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Engineering doesn’t solve problems…
Yes, the zeroth law! Engineering doesn’t solve problems… /A Martijn Veldkamp /A July 10, 2025 We just trade them in for newer, more interesting ones. And that’s our real job. You ever spend a week with your team fixing a critical system, finally push the fix live and feel that wave of relief? Only to…
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The Low-Hanging Fruit Diet: Nutritionally Deficient in Strategic Value
“We are kept from our goals not by obstacles but by a clear path to lesser goals.” I’m not sure who pointed me in the the direction of Robert Brault, but I love that quote. This resonates with me on different levels. If I hear low hanging fruit one more time, I’m going to scream!…
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What we have done is to make it dramatically easier to navigate the corporate ladder
Complex Org Chart — Stock Photo © andrewgenn #102353648 on https://depositphotos.com/ What we have done is to make it dramatically easier to navigate the corporate ladder /A Martijn Veldkamp /A July 21, 2023 Conways Law Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization’s…
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„Hoe vind je het zelf gaan, Buurman?”
„Hoe vind je het zelf gaan, Buurman?” Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual CTO | Salesforce Expert | Helping Businesses Drive…
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LinkedIn acquired by Microsoft
https://blog.linkedin.com/2016/06/13/microsoft-and-linkedin LinkedIn acquired by Microsoft /A Martijn Veldkamp /A December 6, 2016 LinkedIn acquired by Microsoft for a whopping $26.1 billion. But why? LinkedIn is essentially the Facebook of the business world, and the digital repository of most of the world’s resumes. LinkedIn has roughly 100 million members in Europe of a total of 450…