Author: MartijnVeldkamp
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Can you handle it?
The current evolution from prompt engineering to autonomous AI agents has accidentally validated decades of management theory. These latest generation of AI…
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Escaping the Feature Factory
We spent the last decade obsessing over speed. We adopted Agile, we SCRUMmed, did the DevOps, and we measured our success by velocity and deployment frequency. For the most part, this was a necessary evolution. Business moves too fast for waterfall. Waterfall did have some benefits as well, but that maybe my age and only…
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Architecture as a Coaching Discipline
There is an old, persistent stereotype of the Enterprise Architect. They sit in a metaphorical ivory tower, disconnected from the reality of the development teams. They draw perfect, complex diagrams of a future state that will never exist. And their primary output is the word “No.” As in “No, you can’t use that framework.” “No,…
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Balancing Act: Robustness with Customer Focus
AI of course, still in love with nano banana Balancing Act: Robustness with Customer Focus Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual…
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Stop waiting for “Perfect Data”!
Having fun with Banano Nano Stop waiting for "Perfect Data"! Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual CTO | Salesforce Expert |…
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Are We Building Lasting Value or the World’s Most Expensive Bubble?
The AI infrastructure boom is not an abstract headline to me. It’s hitting close to home. Here in the Netherlands, close to where I live. Microsoft has acquired 50 hectares for a new data center, with the CEO citing 300,000 customers who “want to store their data close by in a sovereign country.” This is…
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Automation Without Purpose: Now With 10x More Useless Reports
A computer lets you make more mistakes faster than any invention in human history, with the possible exceptions of handguns and tequila by Mitch Ratcl…
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Emperor the algorithm says No
The life of a social media influencer looks to my children as the pinnacle of doing as less as possible. Having creative freedom, direct audience and unlimited money. They haven’t yet truly understood perception vs reality. But helping them peeling back the curtain, I try to point out a different reality. Many creators are locked…
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The Law of Contextual Decay
Can you create an image of a t-rex looking like it has Cockatoo feathers? The Law of Contextual Decay /A Martijn Veldkamp /A August 15, 2025 I was on PTO in lovely Luxemburg (nature sure needs a lot of rain to look so good) and the campsite where we stayed had a folder for enticing…
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Our systems are only stable on weekends. And we call that innovation?
Ever notice the silence of a Saturday? No urgent Slack pings. No panicked emails about a failed deployment. Dependency doom? The monitoring dashboards are all…