Martijn Veldkamp

Category: LinkedIn

  • You bought a logo, not the understanding

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    MartijnVeldkamp
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    You can buy a company’s code, its customers and its logo in an afternoon (well sort of, you know what I mean). What you cannot buy, is the reason any of it was built the way it was. Twice in my career I’ve watched a company buy another company mostly for a logo and the…

  • Gratis af te halen

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    MartijnVeldkamp
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    After I got back from camping and rediscovered that tap water is a miracle (last week’s story), I did the other summer ritual, I cleared out the barn. Which is how I ended up with a perfectly good wooden cabinet, a bicycle, and a box of tools I was never going to use again, and…

  • Luxury Amnesia

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    MartijnVeldkamp
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    Every summer I do something that, on paper, makes no sense. I leave a farm that has hot water, rain shower, a real bed, and three horses who expect breakfast, and I go sleep in a field, on purpose, in a tent. Where the water comes out of a communal tap forty meters away and…

  • LinkedIn respects your privacy

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    MartijnVeldkamp
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    There is a fence near where I walk the dogs. It runs about fifteen meters along the edge of a field and then simply stops. It connects to nothing, it keeps nothing in and nothing out. On both sides is the same wet Dutch grass and the same indifferent sheep. For years I have looked…

  • Did anyone brief the Agent?

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    MartijnVeldkamp
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    In January 2024, a DPD chatbot told a customer, in writing, that DPD was the worst delivery company in the world. The customer had asked it to. The chatbot agreed, enthusiastically, and then wrote a poem about it. Nobody had run it through media training That is the sentence that should haunt every technology leader…

  • The Metric that eats itself

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    MartijnVeldkamp
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    There is a slide that has been appearing in decks lately. It has a bar chart. The X-axis is team names or business units. The Y-axis is tokens consumed. There is a goal line. Some bars are red. The slide is usually called something like “AI Adoption Dashboard” or “Generative AI Utilization” or my personal…

  • The Delegation Illusion

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    MartijnVeldkamp
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    I asked my AI assistant to sort my email and hand them over to new director of Vrienden van de Alk. It archived 200 messages, declined three meetings, and replied to an email with a question about project status with a synthesized summary that was technically accurate and contextually completely wrong. It had processed my…

  • The Benchmark was never about you

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    MartijnVeldkamp
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    Someone showed me a model comparison last month. Clean slide. Six models, seven benchmark categories, colour coded scores. They had those consultant balls. They’d done the work. They had a winner. I asked what the model did when it hit our legacy integration layer. You know? The one that sits on top of the mainframe.…

  • Who Owns the Entropy?

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    MartijnVeldkamp
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    Over the past year I’ve spent four articles naming laws. Laws. Forces that operate on systems whether the teams has read them or not. It was my take on both playing with words and trying to describe the things I saw in the form of Thermodynamic Laws. They were my sarcastic take: Problem energy shifts…

  • Designing Systems for companies that don’t exist

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    MartijnVeldkamp
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    Every architecture decision I make comes with a second document nobody asked for. Not the system diagram. The org chart the system will eventually force into existence. Most architecture reviews end after the first one. That is where I start asking uncomfortable questions. The question nobody puts on the agenda Before I sign off on…