Author: MartijnVeldkamp
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Engineering doesn’t solve problems…
Yes, the zeroth law! Engineering doesn’t solve problems… /A Martijn Veldkamp /A July 10, 2025 We just trade them in for newer, more interesting ones. And that’s our real job. You ever spend a week with your team fixing a critical system, finally push the fix live and feel that wave of relief? Only to…
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A Curmudgeons Lament
I’ve seen the digital age unfold, from the monolithic hum of mainframes to the incessant notifications of the device in your pocket. And I’m here to tell you, we’ve taken a wrong turn. We, the architects of this new world, have created a hellscape of digital tinnitus! A constant avalanche of notifications and updates from…
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Beyond the Policy pdf
An Architect’s Guide to Governing Agentic AI Your company is rushing to deploy autonomous AI. A traditional governance playbook won’t work. The only real solution is to architect for control from day one. You can feel the pressure on CTOs and Chief Architects from every direction. The board wants to know your AI strategy. Your…
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Are we trading long term wisdom for Fool’s Gold?
Tailbone evolution Are we trading long term wisdom for Fool’s Gold? Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual CTO | Salesforce Expert |…
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Giving Better Feedback
They Say Its a Masterpiece. I Say Its a Disaster-piece! – Waldorf (Probably) Giving Better Feedback Martijn Veldkamp "Strategic Technology Leader | Customer’s…
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It’s Time to Play the Music
Ever felt your design review was less constructive critique and more… relentless heckling from a balcony? A couple of years ago, when I worked at Quint I wrote an article together with Rob Swinkels for the magazine called Informatie. It was based on the ideas of Mark de Bruin who stated that as an architect…
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The Low-Hanging Fruit Diet: Nutritionally Deficient in Strategic Value
“We are kept from our goals not by obstacles but by a clear path to lesser goals.” I’m not sure who pointed me in the the direction of Robert Brault, but I love that quote. This resonates with me on different levels. If I hear low hanging fruit one more time, I’m going to scream!…
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The Illusion of “Fire and Forget”
Split-scene illustration showing a modern kitchen on one side and a sleek AI control room on the other. The Illusion of “Fire and Forget” /A Martijn Veldkamp /A March 21, 2025 Dishwashers, Robot Vacuums, and AI As our dishwasher broke down with very interesting but totally unhelpful error messages, I had to do the dishes…
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Stop spinning your wheels: The AI Game Plan
DALL-E: Infographic Flowchart – A structured, professional visual showing the iterative AI framework with its phases and steps. Stop spinning your wheels: The AI Game Plan /A Martijn Veldkamp /A March 7, 2025 My previous articles explored the “AI Battle Royale” – the explosive proliferation of AI models by all these different companies that want…
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Countless Wheels, Where Are the Cars?
Cambrian Explosion combined with the concept of developing wheels Countless Wheels, Where Are the Cars? /A Martijn Veldkamp /A February 28, 2025 As I posted last week, I made the analogy that we are witnessing an AI Cambrian explosion. It’s a sudden and rapid diversification of artificial intelligence models. Unprecedented burst of AI offerings. Cambrian?…