Author: MartijnVeldkamp
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The Low-Hanging Fruit Diet: Nutritionally Deficient in Strategic Value
“We are kept from our goals not by obstacles but by a clear path to lesser goals.” I’m not sure who pointed me in the the direction of Robert Brault, but I love that quote. This resonates with me on different levels. If I hear low hanging fruit one more time, I’m going to scream!…
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The Illusion of “Fire and Forget”
Dishwashers, Robot Vacuums, and AI As our dishwasher broke down with very interesting but totally unhelpful error messages, I had to do the dishes by hand. Normally when out camping I don’t mind, but at home it felt old-school. As my hands were busy (and wrinkling) my mind started thinking. Switching from washing dishes by…
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T.A.N.S.T.A.A.F.L.
DALL- is so much fun. T.A.N.S.T.A.A.F.L. Martijn Veldkamp March 14, 2025 As I was rewatching and really enjoying the Expanse series, I remembered the books that made me a SF nerd. AE van Vogt, Jack Vance and Heinlein. James SA Corey’s The Expanse is a great space opera. Anyway, I am rereading The Moon is…
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Stop spinning your wheels: The AI Game Plan
My previous articles explored the “AI Battle Royale” – the explosive proliferation of AI models by all these different companies that want to end up on top. And the subsequent “Countless Wheels, Where Are the Cars?”. I think we all see the countless variations on language models, but relative few of truly transformative ideas. I…
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Countless Wheels, Where Are the Cars?
As I posted last week, I made the analogy that we are witnessing an AI Cambrian explosion. It’s a sudden and rapid diversification of artificial intelligence models. Unprecedented burst of AI offerings. Cambrian? Brittanica.com It speaks to the imagination but you have to see it at a relative scale. The Cambrian explosion happened over a…
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AI Battle Royale
The AI landscape seemed relatively simple. ChatGPT and later Claude, and Gemini were dominating conversations. Now? It’s seems a full-blown AI Battle Royale. The news is full with self proclaimed contenders. Everybody wants a slice of this pie. Deepseek, Kimi, Meta, Perplexity, and even Elon Musk’s Grok are new contenders. And let’s be honest, that…
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From Blueprint to CTO
Stolen from https://static.vecteezy.com/ From Blueprint to CTO Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual CTO | Salesforce Expert |…
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Think Outside the Inbox: You need More than Just To-Do Lists
Many Salesforce developers want to have more time for innovative thinking. But in the rush of deadlines, maintenance tasks, looming tech debt, and constant notifications, innovation often falls to the wayside. What is holding us back? One major factor is the unspoken culture within many organizations. Even experienced developers may feel pressured to put in…
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The Evolution of Data Integration
In today’s interconnected applications landscape, we rely on data shared across multiple systems and services. Throughout my career as an architect, integration strategies have evolved from basic ETL database copies to monolithic middleware, operational databases, API-driven microservices, and now ZeroCopy patterns. As I’m almost a year older again I look back at all the stuff…
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On Autopilot in Your Architecture Decisions?
Last Wednesday was a very foggy day to travel by car to the office. I noticed that a lot of people either where running all their foglights or just their daytime lights making them nearly invisible. Ever driven through “thick” fog, only to realise that your car’s daytime running lights are on, but your full…