Martijn Veldkamp

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  • What we have done is to make it dramatically easier to navigate the corporate ladder

    2023-07-21

    Conways Law Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization’s communication structure —… Read more

  • ChatGPT or AI in your work environment?

    ChatGPT or AI in your work environment?

    2023-02-28

    ChatGPT, an A.I. system developed by OpenAI, is available to the public since the end of 2022. It has been making big waves since. From… Read more

  • Delivery is like a Relay Run

    2022-11-30

    As promised in my earlier blogs. I am writing a blog a month and I write about Architecture, Governance and Changing the Process or the… Read more

  • Technical Debt and how to solve it

    2022-10-31

    As promised in my earlier blog. I will try to write more often and will write about Changing the Process or the Implementation and Technical… Read more

  • Simplify Add Lightness Martijn Veldkamp

    Simplify Add Lightness Martijn Veldkamp

    2022-09-28

    This famous quote is from Colin Chapman. It was his philosophy, somewhere in 1950 way before ‘minimalism’ became fashionable. Least number of parts By tradition,… Read more

  • “Simplify, then add lightness”

    “Simplify, then add lightness”

    2022-09-28

    “Simplify, then add lightness” This famous quote is from Colin Chapman. It was his philosophy, somewhere in 1950 way before ‘minimalism’ became fashionable.… Read more

  • Software as an Onion (SaaO)

    2018-05-30

    Software is like an onion. Your team’s code is one “layer” in this onion. There are layers below you (which you rely on), and layers… Read more

  • myEinstein

    myEinstein

    2017-11-13

    This year’s Salesforce Dreamforce conference started rather big with the announcement of my Einstein. The news spread quickly through the massive crowd of 170,000 plus… Read more

  • Oracle in the Cloud is busy, very busy

    2017-04-19

    Apiary Oracle’s first Cloud move this year was to buy Apiary, an enterprise API specialist. Apiary provides hosted tools to build, test and monitor APIs… Read more

  • Human Error -> Root cause AWS S3 outage is found

    Human Error -> Root cause AWS S3 outage is found

    2017-03-03

    Human Error -> Root cause AWS S3 outage is found Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual CTO | Salesforce Expert | Helping Businesses… Read more

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Martijn Veldkamp

Enterprise Architect · Virtual CTO
Cutting through hype with architecture, governance, and pragmatism.

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