Martijn Veldkamp

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  • Stop spinning your wheels: The AI Game Plan

    Stop spinning your wheels: The AI Game Plan

    2025-03-07

    My previous articles explored the “AI Battle Royale” – the explosive proliferation of AI models by all these different companies that want to end up… Read more

  • Countless Wheels, Where Are the Cars?

    Countless Wheels, Where Are the Cars?

    2025-02-28

    As I posted last week, I made the analogy that we are witnessing an AI Cambrian explosion. It’s a sudden and rapid diversification of artificial… Read more

  • AI Battle Royale

    AI Battle Royale

    2025-02-21

    The AI landscape seemed relatively simple. ChatGPT and later Claude, and Gemini were dominating conversations. Now? It’s seems a full-blown AI Battle Royale. The news… Read more

  • From Blueprint to CTO

    From Blueprint to CTO

    2025-02-14

    Stolen from https://static.vecteezy.com/ From Blueprint to CTO Martijn Veldkamp "Strategic Technology Leader | Customer’s Virtual CTO | Salesforce Expert |… Read more

  • Think Outside the Inbox: You need More than Just To-Do Lists

    Think Outside the Inbox: You need More than Just To-Do Lists

    2024-11-15

    Many Salesforce developers want to have more time for innovative thinking. But in the rush of deadlines, maintenance tasks, looming tech debt, and constant notifications,… Read more

  • The Evolution of Data Integration

    The Evolution of Data Integration

    2024-11-01

    In today’s interconnected applications landscape, we rely on data shared across multiple systems and services. Throughout my career as an architect, integration strategies have evolved… Read more

  • On Autopilot in Your Architecture Decisions?

    On Autopilot in Your Architecture Decisions?

    2024-10-24

    Last Wednesday was a very foggy day to travel by car to the office. I noticed that a lot of people either where running all… Read more

  • Architecture is Like a Game of Cluedo

    Architecture is Like a Game of Cluedo

    2024-09-18

    Really? Designing an architecture is as fun as a game of Cluedo? I know, they seem worlds apart. One is a classic murder mystery board… Read more

  • Moving Beyond the Honeymoon Phase

    Moving Beyond the Honeymoon Phase

    2024-06-14

    Lucidworks, in its 2024 Generative AI Global Benchmark Study released last Tuesday, declared that “The honeymoon phase of generative AI is over.” source/A While business… Read more

  • Be very sure on what you want !

    Be very sure on what you want !

    2024-06-07

    But that goes for more things in life. No matter how good the tech is, you have to think of the use-case. You have to… Read more

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Martijn Veldkamp

Enterprise Architect · Virtual CTO
Cutting through hype with architecture, governance, and pragmatism.

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